SUMO  is said to have started B.C as Shinto ritual and loved by Japanese  people for more than 2000 years. Not only highest ranker called Yokozuna  but all the Sumo fighters have been respected who bring bountiful  harvest till recently. In the modern world, we have 6 championships in a  year to attract even foreigners. Civility, respect for the opponent,  and the beauty of these fighters are loved beyond the result of the  fight.

Ancestral Japanese arts and traditions, such as Japanese calligraphy or Kabuki performance, are becoming increasingly popular worldwide. However, there are many hidden, unknown cultural activities which have lasted many centuries, and unfortunately some might disappear shortly if not taken care of. Music instruments like Biwa, Koto Nagabue, face painting of Kabuki called Kumadori, Shironuri for the ladies with Kimono are so delicate and precious but stand still ready to be forgotten or -hopefully- recovered. But, how? Yoshihiro started his business by nicely integrating these traditions, without losing their authentic value. His goal is to make these cultures known and appreciated internationally, Interestingly, he has pivoted his entrepreneurial family-backed project as a kind of coherent ensemble encompassing many of such noble antique practices, freshly enabled by digital technologies.