Ancestral Japanese arts and traditions, such as Japanese calligraphy or Kabuki performance, are becoming increasingly popular worldwide. However, there are many hidden, unknown cultural activities which have lasted many centuries, and unfortunately some might disappear shortly if not taken care of. Music instruments like Biwa, Koto Nagabue, face painting of Kabuki called Kumadori, Shironuri for the ladies with Kimono are so delicate and precious but stand still ready to be forgotten or -hopefully- recovered. But, how? Yoshihiro started his business by nicely integrating these traditions, without losing their authentic value. His goal is to make these cultures known and appreciated internationally, Interestingly, he has pivoted his entrepreneurial family-backed project as a kind of coherent ensemble encompassing many of such noble antique practices, freshly enabled by digital technologies. 

This plenary session would allow all international participants to get into Japanese culture of tradition and innovation in the context of a family business.

In a dialogue, Gonzalo will introduce Nagamitsu, the current Iemoto - head of the 11th generation of his family, that has been practicing the tea ceremony for over 370 years. Nagamitsu will explain that the Iemoto plays a crucial role in passing down the family's art and traditions, while also adapting the business to modern changes, such as the recent division into two separate brands. He will also highlight the challenges faced in ensuring family succession. The education of the next generation is important to keep the family's culture alive. 

Gain an insider`s view onto the transition process and strategic evolution of a Chilean entrepreneurial dynasty passing onto its third generation.

The coming gen faces the dilemma of attempting to pursue the long-established entrepreneurial path as former leader of the retail and automotive industries or reinventing itself as a professional investor playing in the global financial markets. This theme encompasses the governance of family legacy, adaptation to economic and personal changes, and the search for its true soul, including the unfathomable dream of preserving its entrepreneurial roots whilst daring to explore the freedom of casting a new corporate identity.