G4, Co-Chair of FBN Entrepreneurs Community

Selin Yigitbasi-Ducker

G4, Co-Chair of FBN Entrepreneurs Community

Selin is an award-winning social entrepreneur whose aim is to engage as many people as possible to create a better world. She started Goodsted with the mission to build the most accessible and diverse platform for individuals and organisations to collaborate on social and environmental goals.

Goodsted is an impact enablement platform for businesses to achieve ESG and social value targets. Businesses can engage colleagues, customers, suppliers or partners, and share their skills & expertise to support impact startups and non-profits. The platform helps to easily report on all the engagement and impact, and scale programmes effectively. Goodsted is not only a business solution - it's also an open social network for all individuals to progress causes they care about.

Born in Izmir, Turkey, and currently living in London, she has a multi-disciplinary background in business, branding, and design & innovation, and she made the leap from working as a Marketing Manager in brand consultancy to study her MA in Design & Innovation at Goldsmiths, University of London to then starting working on starting Goodsted in 2018. She has been full-time with Goodsted since raising a pre-seed round in 2020. Selin won the FBN NxG Lombard Odier Award in 2018, and carried on to win the CampdenFB Top Next-Generation Entrepreneur Award in 2019.

She is the fourth generation member of Yasar Holding A.S., which through its subsidiaries, engages in the food and beverage, coating, tissue, and tourism businesses.

Session

Community Lab Entrepreneur - Growing Together: Uniting Family Business Legacy with Startup Innovation

Community Lab

Family businesses bring rich legacies, while startups offer innovative approaches to solving modern challenges. In this interactive workshop, we’ll explore how family businesses and startups can collaborate to drive mutual growth and innovation. Through practical case studies and hands-on activities, you’ll discover how partnerships between established businesses and agile startups can unlock new opportunities, enhance competitiveness, and create sustainable futures for both.

Mitsuhiko Yamazaki, Director of International Partnerships at ETIC, will present the Japanese perspective. As a pioneering Japan-based nonprofit founded in 1993, ETIC has grown into one of the country’s largest networks of social change leaders, supporting over 1,800 young entrepreneurs through incubation programs and peer-support communities. Mitsuhiko will share real-world examples of how startups and corporations in Japan are working together to drive innovation and societal impact.

Additionally, Selin Yigitbasi-Ducker and Oliver Laiho —co-chairs of the Entrepreneurs Community—will share insights and case studies from the UK, Finland, and Türkiye, showcasing how family businesses and startups can thrive through collaboration.

FOR WHOM IS THIS?

You are about to launch or launched a new venture either outside or inside your family business. You might also be looking at investments opportunities. Key questions: how to innovate, what are the future trends, how to find the right partner and the right investment opportunities?