This plenary session would allow all international participants to get into Japanese culture of tradition and innovation in the context of a family business.

In a dialogue, Gonzalo will introduce Nagamitsu, the current Iemoto - head of the 11th generation of his family, that has been practicing the tea ceremony for over 370 years. Nagamitsu will explain that the Iemoto plays a crucial role in passing down the family's art and traditions, while also adapting the business to modern changes, such as the recent division into two separate brands. He will also highlight the challenges faced in ensuring family succession. The education of the next generation is important to keep the family's culture alive. 

"Xichu no Sankio" was a cultural strategy embraced by Japan's three great unifiers— Nobunaga, Hideyoshi, and Ieyasu. This concept involved leaders and wealthy merchants confining themselves in small, aesthetic spaces to cultivate a sense of tension and right-brain leadership. They sipped matcha, appreciated art, and negotiated important deals in a serene setting. Today, Nagamitsu Yamada and investor Kotaro Chiba are modernizing this tradition. Deep dive into Kotaro’s journey and achievements so far as a leader, and efforts to share right-brain leadership under Yamada's family methodologies.

FOR WHOM IS THIS?

You are aged between 35-55 years old. You have full responsibility toward the business and the family, you are fully accountable but might not be fully empowered yet and have not full control. The previous generation is still around and you might be busy raising your own NxGs or planning your own succession. Key questions: how to drive the business forward, how to move away from my NxG Legacy and grow into a board member, how to nurture healthy family dynamic…