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Giovanna Gregori

Executive Director of AIDAF

Giovanna Gregori is the Executive Director of AIDAF (the Italian Family Business Association) and a Senior Corporate Reputation and Sustainability Advisor.


Before joining AIDAF, she advised several Italian Family Businesses and in 2020 she started The Regenerative Society Foundation, founded by a group of European entrepreneurial families.

Particularly relevant is her previous experience at illycaffé as Global Corporate Reputation & Sustainability Director and Director of Fondazione Illy; at Louis Vuitton Italy (LMVH Group), where she held the role of Corporate Project Manager; at Salvatore Ferragamo as Director of International Public Relations, Press & Events; at L’Oréal Italy, where she worked in all areas of Communications and in different units. From 2000 to 2010 she lived and worked in California, where she was Board Member and Event & Communication Director of The Audrey Hepburn Children's Fund.


She holds a degree in Literature, Philosophy & Social Communication from Università Cattolica del Sacro Cuore in Milan.

Session

Being good ancestors: defining and transferring a Family Business Legacy

Small Group Discussion

The purpose/aim of the workshop is bringing the participants to concretely/practically reflect on the concept of ‘Legacy’ and on the possibility – imaging the future they want to create – to steer their own business model and actions to be ‘good ancestors’. The proposed format includes individual reflection activities, sharing & discussion, prioritization and selection. 


Being in Japan, the idea is to use the Kyosei approach: Kyosei can be translated literally into English from two Japanese characters which mean working together (kyo) and life (sei). From these English roots, Murakami (1992) characterizes Kyosei as “cooperative living or symbiosis.” The word comes originally from ecology, and it was not until the twentieth century that the concepts of Kyosei began to be applied to describe the business environment- referring to living and working together for the common good enabling cooperation and mutual prosperity to coexist with healthy and fair competition. Workshop structure: after sharing the Legacy concept and the path started by AIDAF, we establish a parallelism with the Kyosei: participants are invited to reflect singularly on ‘What would me the maximum expression of Kyosei in 10 years? What are (considering the present trends and challenges) the 3 fundamental elements contributing to this vision and what can your company do to contribute to such a model?’.


In the second part of the workshop participants as requested to visualize their Legacy profile (now and in 10 years), and final discussion/wrap up is conducted by the moderator.


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