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Maiko Kuroda
CEO of Toyoko Inn
After completing her studies at the University of the Sacred Heart, she pursued a Master's degree in Modern German History at Rikkyo University. In 2002, she joined Toyoko Inn Co., Ltd., a company established by her father, Norimasa Nishida. Following maternity leave, she rejoined the company in 2008 as Vice President and was subsequently appointed CEO in 2012.
In 2022, she led a comprehensive re-branding initiative for the company, encapsulated by the slogan " Nationwide Network of Activity Bases for Customers." With a vision to "Elevate the Toyoko Inn Experience to New Heights of Excitement," she undertook the ambitious goal of acquiring the " the Omotenashi Japan Service Quality ★★", the certification scheme of a distinguished hospitality standard by the Ministry of Economy, Trade and Industry. By June 2024, under her stewardship, an unprecedented 333 hotels had achieved this certification, marking the highest number attained by any single company.
Her exemplary leadership and contributions to the industry were recognized in 2020 when she was awarded the "40th Mainichi Keizaijin Award" by the Mainichi Shimbun.
Session
The role of a female family CEO in building a sustainable business - succession challenges, overcoming business risks and pursuing opportunities
Case Study
In this workshop Maiko Kuroda, President and Executive Officer of Toyoko Inn, will present the purpose, values and business model of Toyoko Inn, the hotel chain with the largest number of guest rooms in Japan.
You will hear from her how she has - over the past 15 years since she returned to Toyoko Inn - carried on the philosophy that her father established at Toyoko Inn and her own important attempts to further develop the transparency of the governance system, to motivate employees and build the company together with employees, and to coexist with the local community.
In addition, we will discuss what challenges female business owners are facing in Japan, how Maiko Kuroda is promoting female managers in her organization – and of course other questions you will have to learn more about the family and business culture in Japan.