Khaled El-Moselhy, an accomplished entrepreneur, is the CEO of Connect Services and co-founder of Lugmety. With a robust background in brand marketing at PepsiCo and Unilever, he brings a distinctive perspective to his ventures. Khaled obtained a bachelor’s degree in Marketing & communication from the American University in Cairo, further fuelling his passion for business dynamics.

Leveraging his experience working with renowned brands like Gatorade, Aquafina, Dove, and Clear, Khaled combines tradition with innovation, delivering exceptional value. With Saudi Arabia's Vision 2023 plan, Lugmety is poised to capitalize on the country's economic growth in the F&B sector. Khaled's vision encompasses redefining success and making a positive impact on local communities, ensuring a brighter future for generations to come.

Connect Services, established in 2008, specializes in brand activation, event management, sales force management, and religious tourism.

Lugmety, a tech startup launched in 2017, has evolved into a comprehensive F&B solution platform.