Family businesses frequently encounter critical moments that threaten their continuity, often resulting in unfavorable outcomes. Many do not withstand these challenges, either ceasing to exist or transitioning out of the family ownership. In contrast, the Nishimura family, who founded Grupo Jacto in Brazil, have successfully navigated these risks for over 76 years. They’ve learned that while strong business strategies are important, they’re not enough for long-term success. Instead, they’ve built a foundation of trust and emotional ownership, allowing each family member to form a deep connection with the business. This emotional bond has been essential in overcoming major challenges, preserving both the company’s success and family unity. Join us to explore the Nishimura family journey, as they share how they are shaping to mantain a strong family business with strong families. Lets examine their highs and lows, and uncover how they’ve built resilience and harmony across generations, ensuring their legacy endures.