Gain an insider`s view onto the transition process and strategic evolution of a Chilean entrepreneurial dynasty passing onto its third generation.

The coming gen faces the dilemma of attempting to pursue the long-established entrepreneurial path as former leader of the retail and automotive industries or reinventing itself as a professional investor playing in the global financial markets. This theme encompasses the governance of family legacy, adaptation to economic and personal changes, and the search for its true soul, including the unfathomable dream of preserving its entrepreneurial roots whilst daring to explore the freedom of casting a new corporate identity.