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Case Study

“To be… or not to be…” Emotional Connections for Longevity

As a Family, with shared values, and as individuals in their own personal search, we constantly face the conflict that unavoidably arises from different polarities:


· Being oneself– Not Being

· Personal Identity vs. Cultural Identity

· Shared Values: By Choice or Imposition?

· Right Brain vs. Left Brain

· Masculine Energy vs. Female Energy


What is the price that Families and organizations pay for practicing poor communication skills? How to use conflict and adversity as an opportunity to work on improving communication skills - empathy, respect and active listening – key pillars for an assertive communication.


The aim is to find a balance that allows future generations to move forward and grow in parallel as individuals and as a Family, sharing values while maintaining one´s Self and facing our differences, as enriching as they are challenging…

Ricardo Almenar
Sonia Pascual
Pilar Pascual
Maria Torres Pascual
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